Cashless & Mobile Payments

USAT Study Shows Consumers Respond to Apple Pay POS Messaging with More Payments

June 16, 2016 | By Maeve Duska

USAT Study Shows Consumers Respond to Apple Pay POS Messaging with More Payments

In March, 2016, we embarked on a study to test whether targeted, point-of-sale advertising of Apple Pay acceptance could increase usage of mobile payments by consumers. We rolled out digital advertising through our ePort Interactive platform and digital touch-screen cashless device focusing on promoting Apple Pay on 35 select machines that had currently displayed traditional, printed Apple Pay decals and ePort G series devices. We swapped the POS hardware with digital touch-screen hardware connected to our Interactive platform, preloaded with five different marketing messages promoting Apple Pay usage.

We are excited to announce the initial findings:

  • 26 percent increase in overall transactions
  • 22 percent increase in total revenue
  • 12% increase in total contactless average ticket; and
  • 89% increase in revenue through contactless purchases

Based on the results, we believe that smartphone users shown digital advertising at point-of-sale through the ePort Interactive platform are more apt to pull out their iPhone to make a purchase, and even spend more during the transaction. Whether an ad at point-of-sale serves as a simple reminder that a consumer can use Apple Pay to make a purchase, or educates and informs them of how easy, secure and private the mobile payments service is, consumers are responding positively as they buy more and spend more, more often.

Take a look at the full press release.

Author

Maeve Duska

Chief Marketing Officer

With more than 15 years of experience at USA Technologies, Maeve is passionate about sharing her expertise and knowledge in unattended retail and how platforms like USAT’s are enabling solutions through payments. She is an active contributor to Forbes and a frequent presenter at industry conferences such as CES, NAMA, and Money 20/20.

Maeve Duska LinkedIn