Board of Directors

Meet USAT’s Board of Directors, the team helping to oversee the business on behalf of our shareholders. .

Lisa P. Baird

Director

Lisa P. Baird joined the board in April 2020. Ms. Baird is Commissioner of the National Women’s Soccer League, a women’s professional soccer league. From 2018 to 2020, Ms. Baird served as the Chief Marketing Officer for New York Public Radio (NYPR), America’s most listened-to public radio station and a leading podcast producer, where she oversaw marketing, membership, sponsorship and communications. From 2009 to 2018, Ms. Baird served as Chief Marketing Officer of the United States Olympic and Paralympic Committee (USOPC), the 501(c)(3) tasked with stewarding the Olympic Movement in the U.S. In this role, she oversaw marketing, media and revenue supporting US national governing bodies and the Olympic and Paralympic Teams. Ms. Baird has extensive experience in branding, development and marketing for several Fortune 50 companies, including IBM, General Motors, Warner-Lambert Company, Bristol-Myers Squibb Company, Johnson & Johnson Consumer Products, and the Procter & Gamble Company. She currently serves as a Director on the Board of Elite Sportswear, L.P., a global leader in gymnastics, swim and spirit competition apparel, and Fox Head Inc., an action sports apparel and gear manufacturer. She served as a Director on the Board of Soundview Paper Company, LLC, a consumer paper products company, from 2018 to 2019.

Ms. Baird earned an A.B. in English from Penn State University where she also earned an MBA from The Smeal College of Business.

Member of the Nominating and Corporate Governance Committee

Member of the Compensation Committee