Jun 16, 2016
USAT Study Shows Consumers Respond to Apple Pay POS Messaging with More Payments
Apple Pay
In March, 2016, we embarked on a study to test whether targeted, point-of-sale advertising of Apple Pay acceptance could increase usage of mobile payments by consumers. We rolled out digital advertising through our ePort Interactive platform and digital touch-screen cashless device focusing on promoting Apple Pay on 35 select machines that had currently displayed traditional, […]