Posts for tag: #ApplePay #AndroidPay #MobilePayments

Jun 16, 2016

USAT Study Shows Consumers Respond to Apple Pay POS Messaging with More Payments

applepaytap on eport interactive-applepay
Apple Pay

In March, 2016, we embarked on a study to test whether targeted, point-of-sale advertising of Apple Pay acceptance could increase usage of mobile payments by consumers.  We rolled out digital advertising through our ePort Interactive platform and digital touch-screen cashless device focusing on promoting Apple Pay on 35 select machines that had currently displayed traditional, […]

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